I'm glad Guy Kawasaki is blogging now. His view on mission statements and mantras:
The ultimate test for a mantra (or mission statement) is if your telephone operators (Trixie and Biff) can tell you what it is. If they can, then you’re onto something meaningful and memorable. If they can't, then, well, it sucks.
And I particularly like the pointer to the mission statement generator here.
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